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For any automobile enterprise, marketing and public relations are an indispensable part. The level of marketing promotion and the reasonable degree of public relations handling events will affect the neat image of an enterprise and brand. However, one car company is different and has disbanded its public relations department. According to foreign media Electrek, Tesla has disbanded its public relations department, and the core global public relations team working in the United States has been cancelled. Today, most of the official responses that the media can get from Tesla come from CEO Elon Musk's Twitter tweets. And about the new features or future of Tesla's products.
According to media reports, Huo Jing, Ford's vice president of public relations in China, will leave. In response to the matter, Ford Chinese officials responded to the media that they regretted Huo Jing's departure for personal reasons, highly affirmed and recognized her efforts for the company during her tenure, and respected her decision. It is said that during the transition period, Mao Jingbo, the current president of Lincoln China, will be in charge of Ford's public relations department. Huo Jing is a famous public relations and marketing figure in the industry. She officially joined Ford China at the beginning of 2019 and served as vice president of public relations in Ford China. Prior to this, Huo Jing worked in Bowo Automobile, as the marketing of Bowo Automobile Group.
In response to the recent public relations reports of an attack by Changan Automobile, Great Wall officials said on March 30 that the document was issued inside Great Wall Motor and the incident took place last week. Great Wall Motor also said that after the incident, it had negotiated with Changan executives and Dex Company. Changan Motor, the other party involved, has not yet responded to the matter. According to the report document, the Great Wall Automobile Public Relations Department found that there were abnormal and organized negative attacks recently, and after in-depth investigation, it was confirmed that Changan Automobile Organization initiated offensive negative communication against models such as Harvard H6 / F7. The company also found that.
Dex PR is a well-known public relations company in the automotive industry, which has business relations with a number of automobile companies and brands in China. Since the beginning of this year, the automotive and automotive public relations industry has suffered a huge blow, most of the public relations companies have laid off staff to varying degrees, but today this public relations company has a special reason to open a person. The cause of the incident is related to one of Death's car customers, according to public reports that this car customer originally planned to release the first model in the first half of this year, for various reasons, the car brand made a big move a few days ago, but did not mention the relevant information about this model, which was mentioned in earlier reports concerned by the auto industry.
For any automobile enterprise, marketing and public relations are an indispensable part. The level of marketing promotion and the reasonable degree of public relations handling events will affect the neat image of an enterprise and brand. Recently, it has been reported that Tesla will hire more people for the Chinese public relations team.
Today, Xiaopeng Automobile official announced that Li Pengcheng, the co-founder of the original car, recently officially joined Xiaopeng Automobile as the general manager of brand public relations, reporting directly to he Xiaopeng, chairman and CEO of Xiaopeng Automobile. After joining, Li Pengcheng will be responsible for brand strategy, public relations communication, social marketing, brand creativity and other business. According to the chat records between the people concerned and Xu Chenhua, the founder of the car, Li Pengcheng did leave his job, but he did not know where he was going after he had the car. Li Pengcheng also explained in his Wechat chat that he had just arrived at Xiaopeng car. The joining of Li Pengcheng can not help but remind people of the interior that Xiaopeng founder he Xiaopeng gave to employees yesterday.
Less than a year after joining Bowo Motor, Huo Jing resigned from all her positions and joined Ford. According to Sang Zhiwei, an industry insider, Ms. Huo Jing has resigned as Executive Director of Marketing Department of Baowo Automobile Group Marketing Company and Executive Director of North American R & D Center, and joined Ford China as Vice President of Public Relations in Ford China. When Yang Song was in charge of Bowo, Huo Jing, who also worked in Nissan China, was recruited to Bowo. As Bowo resold in China, the original management of Bowo was also purged, and senior executives stationed in China took full control of Bowo. Huo Jing has more than ten years of experience in the field of automotive public relations and marketing since 2002.
On February 2, Avita Technology announced that Li Pengcheng officially became the company's vice president and chief marketing officer CMO, and also served as the deputy general manager of the user development center, fully responsible for the company's brand marketing-related work, specifically in charge of brand planning and strategy, product communication, public relations, user experience and operations under the user development center.
Recently, senior executives of the new forces of car building have left frequently. On November 30, Xiaopeng issued an announcement that Xia Heng resigned as executive director of Xiaopeng's board of directors, but still served as president of Xiaopeng. On December 9, ideal Automobile announced that Shen Yanan resigned as executive director and president of the company.
The "black public relations" behavior of discrediting competitors is a common marketing tool in some car companies. A few days ago, the automobile industry noticed that a "report on the attack on our company by so-and-so" was circulated on the Internet, which showed that Great Wall detected abnormal and organized negative attacks. After in-depth investigation, it was confirmed that the so-and-so automobile organization initiated offensive negative communication against models such as Harvard H6/F7. In this report document, the attack behavior and means of so-and-so car are recorded in detail. According to the documents, the company's investigation found that so-and-so maliciously belittled Harvard H6 by comparing it with Harvard H6.
It is reported that Zhang Zhen, director of public relations of Lecker Automobile, has left his job and joined the new force of car building, Boxun Automobile. At present, the news has been confirmed. Lectra is a brand jointly built by Geely and Volvo, while Boxun Automobile is one of the new car-making forces in China, and there is still a gap between the two companies because they have not yet achieved mass production. As a result, many netizens speculated that the departure of Zhang Zhen, director of public relations, may be related to the current situation of Lectra. Zhang Zhen has previously worked for Ferrari, Guanzhi and other brands, responsible for market communication affairs, joined the newly founded Lectra brand, for Lecker to create a younger brand image. The first car model of Zhaoke-Lengke 01.
Recently, the China Aviation Industry Culture Center accused Geely's brand public relations department of illegally using the image of the "Yun 20" aircraft, and the center asked Geely to stop the infringement immediately. There is news that Geely has not made any response so far. A notice letter on immediate cessation of infringement to the Brand Public Relations Department of Zhejiang Geely Automobile Co., Ltd. has been widely circulated on the Internet and signed as the cultural center of China Aviation Industry Corporation Co., Ltd. According to the exposed documents, in March this year, the Aviation Industry Center found that Zhejiang Geely Automobile Co., Ltd. used the "Yun 20" developed and manufactured by its business unit.
On February 14th, Avita Technology announced that Chen Zhuo officially joined Avita Technology as the company's senior executive vice president, reporting to the company's chairman and CEO, Tan Benhong, to assist and cooperate with Tan Benhong in the company's major project promotion and key business operations. Before joining Avita Technology
Tesla's global core public relations team at the US headquarters has been disbanded, and CEO Musk is single-handedly maintaining the brand image and unified promotion. To Musk, Tesla does not seem to need public relations. However, in the special Chinese market environment, Tesla urgently needs to expand the public relations team, so as to deal with the public opinion crisis well. A few days ago, a piece of information about Tesla's recruitment of a regional external affairs manager in China was circulated on the Internet. According to the recruitment information, Tesla China has decided to recruit regional external affairs managers in Beijing, Shenzhen, Guangzhou and other cities. Tesla's job description of the position is: responsible for establishing and maintaining in the regional market.
According to comprehensive reports, Guo Tiefu, general manager of public relations at Great Wall, has resigned, leaving on May 8 for personal reasons. Guo Tiefu joined Great Wall Motor for a short time, only three months. On February 8, Great Wall announced that Gutiefu had been the General Manager of Public Relations of Great Wall Automobile since February 2023, responsible for the Great Wall.
Guo Tiefu, former public relations general manager of Great Wall, has joined Geely's radar brand as chief marketing officer, according to media reports. According to the data, Guotiefu graduated from the University of Ghent in Belgium in 2006 with a master's degree in knowledge and information management, and then engaged in the field of automobile brand and product communication. In
According to media sources, a few days ago, Shenlong Automobile Co., Ltd. issued an internal announcement that an executive died of infection with novel coronavirus. According to the announcement, Zhao Yao, deputy secretary of the party committee of Shenlong Automobile Co., Ltd., vice chairman of the trade union, minister of public relations administration and head of the Party and Mass work Department, died of infection with COVID-19. According to the information, Zhao Yao once served as deputy secretary of the party committee of Xiangyang factory of Shenlong company and factory director of gearbox branch. In October 2017, a large-scale personnel adjustment was carried out within DPCA, including Zhao Yao as head of the Public Relations Administration Department of DPCA. January 19, 2020. Dragon.
Recently, the Shenzhen Stock Exchange (hereinafter referred to as "Shenzhen Stock Exchange") issued a decision on disciplinary action against Zhongtai Automobile and related parties. It has been found out that * ST Zhongtai controlling shareholders are involved in three aspects: illegal occupation of non-recurrent funds, failure to perform review procedures and information disclosure obligations in related party transactions, and failure to disclose major litigation in a timely manner. The specific contents are as follows: in view of the above violations, the Shenzhen Stock Exchange made the following disciplinary decisions: 1. Public condemnation of * ST Zhongtai. 2, to * ST Zhongtai controlling shareholder Tieniu Group, the actual controller should be publicly condemned; 3, * ST Zhongtai then chairman.
The news of the change of vice president of public relations of Volkswagen Group (China) (hereinafter referred to as "Volkswagen China") has finally been settled. On November 13, Volkswagen China announced that Zhang Wei would succeed Peng Fili, who is about to retire, as head of public relations and communications. She would join Volkswagen China on November 20, 2023 as the head of the group.
A recent article, "pleading with media teachers with a sense of justice, is it that Ford China is blind, or is the iron triangle of Yang, Xiong and Huo too shameless?" the article circulated on the Internet, questioning the bidding process of Changan Ford Public Relations Agency and pointing out the relationship between Changan Ford executives and a public relations agency. In response to this matter, Yang Song, president of Changan Ford's national sales and service organization, responded that "the Qing is self-clear, and the rumors stop at the wise" and take legal measures to safeguard their legitimate rights and interests. A public relations agency in question also issued a statement in response to the incident. Junxin brand statement said that the article fabricated a large number of false information, maliciously slandered Junxin.
Heavy! The National Development and Reform Commission plans to relax car purchase restrictions and increase license plate indicators in an all-round way
China's car sales continue to decline and the trend of car consumption is gradually declining. in such an environment, the National Development and Reform Commission is expected to guide further liberalization of the purchase restriction policy and comprehensively encourage automobile consumption. According to the online documents, the National Development and Reform Commission issued the implementation Plan for promoting the Renewal of consumption of Automobile, Home Appliances and Consumer Electronics to promote the Development of Circular economy (2019-2020), which plans to further expand the consumer market such as automobiles, promote the development of circular economy, and deepen supply-side structural reform. The document also describes in detail the specific implementation plan, and there are nine supporting regulations in the automotive field. The most important of these is the purchase restriction city.
2019-04-17 17:36:07Details
All of a sudden! A Tesla in Dongguan was suspected of getting out of control and crashed into multiple cars and destroyed the shop door.
A # Tesla suspected of getting out of control and crashing into multiple cars crashed into the store door # news quickly rushed to the hot search list of Weibo. According to electric shock news and other media reports, on March 4, a Tesla was suspected to be out of control in a traffic accident in Chigang, Humen, Dongguan, Guangdong. After crashing into a BMW, he crushed a Toyota under the car and ended up with a shop facing the street.
2023-03-04 16:56:32Details
The latest delivery list of new forces, Wei Xiaoli dropped by double digits compared with the previous month.
On August 1, the new power brands NIO, Xiaopeng, ideal, Nezha and Zero announced the latest monthly delivery results. According to the ranking of the "Tramway report", the delivery volume of mainstream new power brands was more than 10,000 in July, of which the best performance was Nashi, with 14036 cars, followed by zero-running cars.
2022-08-02 10:28:37Details
Another independent brand was born. Hanlong's first model is "domestic range Rover"?
The Zhongtai version of the "domestic range Rover" has been published for nearly two years since the real car was exposed, and there has been no news of mass production and listing. Now the car has finally been officially unveiled, but it will not be launched as the infamous Zhongtai Motors. It belongs to the new brand "Hanlong Automobile". Hubei Daye Hanlong Automobile Co., Ltd. was established in January 2016 and is headquartered in Daye City, Hubei Province, according to official data. It is a modern new energy automobile parts manufacturing enterprise integrating new energy vehicle design, development, manufacturing, sales and after-sales service. it is also a professional system of automobile engine products, spare parts supporting system products and automobile maintenance.
2019-08-29 11:29:05Details
New appointment! A car company's personnel adjustment
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